Humble pie is not Jeremy Clarkson's favourite dish - but he's eating it now, after dismissing the idea that identity fraudsters could use lost financial data covering 25 million recipients of child benefits to steal other people's identities.
A direct debit for £500 a month has been set up on his bank account, after he printed the account number and sort code in his column in the Sun - but whoever manipulated his personal information has a Robin Hood streak and has sent the multi-millionaire Top Gear presenter's money to the British Diabetic Association.
" I brought it on myself - I was wrong and I have been punished for my mistake," he now admits, having argued that anybody receiving a cheque and looking up the electoral roll could extract precisely the same data that was on the computer discs lost when Revenue and Customs consigned them to the post last year.
Clarkson now advocates " going after the idiot who lost the discs and sticking cocktail sticks in their eyes" - but the professionals whose business it is to help us protect our identities have more practical suggestions.
" Identity fraud is one of Britain's fastest-growing crimes. It costs the country billions of pounds a year - and that is no joke. Jeremy Clarkson is lucky that only one prankster set up a charity donation, fraudsters could have victimised him and transferred more funds to difficult to trace accounts causing him serious financial damage." says Jim Hodgkins, managing director of CreditExpert, the online credit monitoring and identity fraud protection service from Experian.
" Most identity thieves will use your name and details to get cash, goods and services, so it's really important to check all your statements carefully. The Home Office also recommends monitoring your credit report - the personal history of your credit, from cards to loans, mortgages and even utility and mobile phone accounts - for unfamiliar accounts and applications."
Other common sense precautions include: